what kind of media institution might distribute your media product and why?

http://www.bauermedia.co.uk/

Bauer media is a division between the Bauer media group. It is Britain's largest privately owned publishing company and owns over 300 magazines in 15 countries, as well as online, TV and radio stations. It was founded in 1875 and distributes some of music magazines most well known, for example, Kerrang and Q.

IPC is the leading consumer and magazine digital publisher in the UK. The company engage in 26 million UK adults- almost two thirds of the UK. IPC publish well-known established magazines such as NME and Pick Me Up.

• Bauer's cover over Kerrang is a similar magazine to my final product. Both Kerrang and my product aim to target a similar audience and both cover the same music genre. Kerrang consists of a similar house style to my product through the same use of font and text colour. 
• Kerrang also covers my chosen target audience as they target them in the same way as my product does. This is through the use of young bands and particular information that catches the interest of young people, i.e, free posters and festival announcements.

The music magazines that Bauer cover: Q, MOJO & KERRANG!

Q- ROCK AND ROLL

MOJO- CLASSIC AND MODERN ROCK, FOLK, SOUL, COUNTRY, REGGAE, ELECTRONIC AND EXPERIMENTAL

KERRANG!- ROCK/PUNK

The music magazines that IPC cover: NME

NME- CLASSIC ROCK

My music magazine product is also similar to IPC's cover of NME as my target audience is Rock related.

• I believe that Bauer would be the best marketer for my product judging by the current magazines that they publish. Out of all the magazines, my product is most like KERRANG!
• i believe that this would work well in marketing my magazine as this publishing company are used to publishing magazines of a similar genre to mine, this would fit in well with the company.
• My magazine would work well in targeting different audiences as it aims to target different genders and uses teenagers/young adults as their basis on the magazine. This would help to target all young people who don't just enjoy the genre. 
• I believe that this company would be interested in investing as my product can bring the company more business as people outside the genre would enjoy the magazine. My magazine also has the potential to just reach the adrenaline junkies who just enjoy festivals and new music releases. 

Bauer would benefit by investing in my product as it has more to offer rather than just to the people who enjoy the punk rock genre of music. My magazine also releases information that isn't just related to the genre of the music, for example, my magazine releases other information such as album and festival release dates. My magazine would also be successful as it would be popular in a wide range of people. Therefore, the company wouldn't lose out on money.